The debut of Chorus sees the release of the quintessential ‘wardrobe’ of women’s clothing and accessories.
As the first investigation The Wardrobe focuses on fashions iconic typologies, defining the Chorus version of these as a vehicle to explore our emerging DNA. Taking the traditional and everyday and messing with it to create a derivation with an unconscious reference to the classic that went before. The tuxedo, the little black dress, the tracksuit, the shirt and the t-shirt were reworked to in an attempt to promote freedom from their structural histories.
For this first collaboration Chorus asked friends and ecstatic surface designers Pinar Demirdag and Viola Renate to take the same approach and consider their reinvention of classic fashion print motifs. Pinar&Viola, the Turkish / Dutch, Amsterdam based design duo are known for their unrelenting scanning of contemporary visual culture and regurgitation of it into radical new graphic form seemed like the obvious choice to free the classic its history. The outcome is a truly ecstatic surface design printed across garments and accessories, presenting us with an excessive, intricate and contemporary interpretation of stereotypical fashion motifs.